All Things Haircare The Journey

About Us

Welcome to All Things Hair Care, your destination for premium organic haircare products that are scientifically and chemically tested and proven. We understand the importance of using only the finest ingredients on your hair and scalp, which is why all our products are meticulously crafted with 100% organic ingredients.

Our Story

Esther's journey into the world of hair care and beauty began at a young age, filled with excitement and curiosity. She fondly remembers the anticipation of her first relaxer at 14, a moment that symbolized beauty and trendiness in her youthful eyes.

As the years passed, Esther's passion for hair care only grew stronger. She found joy in styling hair for family, friends, and neighbors, honing her skills with each opportunity that came her way. At 17, Esther made the decision to enroll in cosmetology school, a pivotal step that not only taught her the art of hair styling but also delved into the science behind hair structure and care.

Throughout her journey in cosmetology school, Esther underwent a transformative experience. Despite having relaxed hair at the time, she developed a profound appreciation for natural textured hair. This newfound perspective ignited a desire within Esther to embrace her roots and wear her hair in its natural state, a journey of self-discovery and authenticity that she eagerly shares with others.

As a mother to three wonderful daughters, Esther always took pride in ensuring they looked their best. From washing their hair every two weeks to styling it in creative ways that accentuated their beautiful curly, kinky texture, it was a labor of love that she happily undertook. However, one day, as she was styling her youngest daughter's hair, the little one expressed her frustration, questioning why she had to endure the process. Her words struck a chord with Esther, making her realize that she hadn't provided her daughters with a role model who embraced natural hair unapologetically.

Our Why

Feeling a sense of responsibility as their mother, Esther knew she had to be that role model for them. The decision to transition from relaxed to natural hair had been lingering in her mind, but it wasn't until July 2020, following the passing of her beloved mother, that she finally took the leap. While preparing for her mother's funeral, Esther stumbled upon old photos of her mother proudly flaunting her curls with confidence and elegance. Inspired by her, Esther embarked on her natural hair journey, officially transitioning and eventually big chopping in March of 2022.

With her background as a Pharmacist and cosmetologist, Esther delved into researching the chemistry and structure of black women's hair, seeking out natural ingredients scientifically proven to promote hair growth and scalp health. Drawing from her expertise and experience, she began formulating products with organic, plant-based ingredients right in her kitchen. And thus, All Things Haircare was born.

Throughout this journey, Esther learned invaluable lessons about love, acceptance, and self-care. Understanding that growing healthy, beautiful hair is a holistic process, she has come to embrace her natural texture, nourishing and protecting it with care. Esther's hair is not just a part of her; it's a reflection of her identity, and by nurturing it, she's nurturing herself.

Our Mission

Esther believes that all hair is beautiful and unique. Women deserve to wear their custom-made CROWN with pride, elegance, and confidence. Her mission is to empower Afro Textured women and girls about the science and chemistry behind their hair. Esther aims to educate them with the knowledge and tools they need to succeed in their natural hair journey.

Our Goal

Every woman deserves access to safe, effective, and affordable products to take care of her hair. Esther's goal is to create a line of products derived from plants, 100% organic ingredients, and cruelty-free, focusing on scalp and hair health, length retention, while prioritizing overall health.

FAQ’s

  • Absolutely! Our products are formulated to cater to a wide range of hair types, including curly, straight, wavy, and coily hair. Whether you have dry, oily, or normal hair, you'll find the perfect solution for your needs in our product lineup.

  • Yes, our products are gentle and safe for use on sensitive scalps. We understand the importance of using non-irritating ingredients, and all our formulations are dermatologically tested to ensure they meet the highest safety standards.

  • No, we are proud to say that all our products are cruelty-free. We do not conduct any animal testing, and we are committed to providing ethical and sustainable haircare solutions.

  • We take great care in sourcing our ingredients from certified organic suppliers. Our products are free from harsh chemicals, parabens, sulfates, and other synthetic additives. Look for the "Certified Organic" label on our packaging for assurance of our commitment to organic standards.

  • Unfortunately, not at the moment. However, we are actively working on expanding our shipping options to include international destinations in the near future. Stay tuned for updates on when this service will be available.

At All Things Haircare, we prioritize the health and vitality of your hair. We believe in nourishing your strands from root to tip, promoting strength and protection for optimal hair health. While we don't make promises about hair growth, we've seen the transformative effects of consistent care and nourishment in the testimonials below. Embrace the journey to healthier hair with All Things Haircare.